Hearst?s Latest Social Launch: A Redbook App For Father?s Day

Hearst is best known as print publisher, but this year it has been making a big push into social media. Its latest effort is a Father's Day themed Facebook app for Redbook magazine. In order to use the Father's Day app, people need to "like" the Redbook Facebook page. Once you've done that, you can bring up a list of all the dads in your network. Then you can post a Father's Day message to any of their Facebook Walls, and optionally, on yours too.

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