Apple Tops J.D. Power?s Tablet Survey, Barely Beating Amazon; Tablets Top Smartphones For Usage
One day after Apple's big iPhone 5 news day, an accolade for Apple in the tablet category: J.D. Power and Associates has put the brand at the top of its annual tablet customer satisfaction survey. This is the first time that the influential pollster has tracked U.S. consumers on tablet usage -- it is known for its mobile handset rankings, which Apple also topped for smartphones last week. Amazon and its Kindle Fire tablet are, however, nipping at Apple's heels: the two were separated by only six points, with Amazon scoring particularly well because of its low price. Final tallies for the two brands were Apple at 848 and Amazon at 842, on a scale of 1,000. Both scored higher than the industry average of 832, with Samsung, Acer, Barnes & Noble and HP rounding out the top rankings in the list, all below the industry average. In addition to ranking tablet brands, J.D. Power also looked at tablet usage. The 1,985 tablet owners who were polled reached conclusions that reflect what others have also been saying: the bigger touchscreen on tablets is making them a much stronger magnet for content consumption and user engagement than their smaller-sized smartphone cousins.